Case studies

Optimising and reporting: how ChannelMojo uses MarktMentor for growth and analysis on bol

Lars Hurkmans·Co-founder·20 November 2023·Temps de lecture 5 minutes

ChannelMojo, a specialised marketing agency for online marketplaces, was looking for an automated way to map the findability of clients' ranges on bol and report results clearly. With MarktMentor the agency runs baseline measurements through My Rankings, maps market potential and shows clients concretely what effect their work has.

Who is ChannelMojo?

ChannelMojo, a subsidiary of the renowned Brandfirm, has established itself as a leading specialist in online marketplaces. With multiple awards and accolades to their name, including recognition in the Emerce 100 and the Fonk 150, ChannelMojo is known as one of the best marketing agencies in the Netherlands. Their commitment to quality and customer focus has helped them grow into a respected player in the digital marketing world. ChannelMojo's culture, which revolves around motivation, joy, responsibility, customer focus, intelligence and boundary-pushing innovation, forms the core of their operations. They strive to serve their clients optimally by concentrating their marketplace services within a specialised agency, which enables them to work with precision and expertise on maximising sales potential on platforms such as bol.

ChannelMojo's challenges

ChannelMojo faced multiple challenges in their pursuit of optimising their clients' range. First, there was the need to gain insight into the findability of their diverse clients' range on marketplaces. Given the wide variety of clients and their extensive product offering, there was a need for a system that could deliver these insights in an automated way. Although they had tried various tools for bol.com, these required them to manually enter products and keywords, which didn't contribute to the desired level of automation.

On top of that, ChannelMojo wanted to find effective ways to communicate the results of their work to clients. They were looking for a tool that could offer insight not only into the sales performance of the entire store range, but also of individual products.

Finally, it was crucial for ChannelMojo to gain deep insights into their clients' sales markets. This would let them investigate market potential, analyse how clients' performance compares to the rest of the market, and determine where there was still room for optimisation.

How MarktMentor has helped ChannelMojo

Baseline measurements and findability through My Rankings

MarktMentor's My Rankings feature was a big step forward for ChannelMojo. Previously, the process of monitoring product findability was a time-consuming task that required a lot of manual work. This process meant that ChannelMojo team members had to manually enter and track keywords and products, which wasn't only inefficient, but also increased the chance of errors. The introduction of My Rankings brought about a radical change in their workflow.

By using My Rankings, ChannelMojo could automatically map the findability of their clients' range, which meant a significant time saving. This feature let them immediately obtain historical data on the findability of products for relevant keywords and categories, as soon as they connected a bol shop to MarktMentor. This data was not only more accurate, but also offered deep insights into trends and patterns that were previously hard to detect.

With My Rankings, ChannelMojo could effectively run baseline measurements, which is crucial for assessing the impact of their optimisation efforts. They could now quickly identify which keywords had potential for sponsored product ads and gain insight into which products showed improvement or decline in terms of findability. These detailed insights let them give strategic advice to their clients, based on hard data instead of assumptions. The result was a more focused and results-driven approach, which not only improved product findability, but also overall sales performance on bol.com.

Mapping market potential

MarktMentor's Product Database and Product Radar are essential tools for ChannelMojo to analyse market potential for their clients. With these tools, ChannelMojo can run extensive analyses, such as identifying products that perform better than their own clients' offering and investigating possible room for improvement.

These analysis capabilities let ChannelMojo proactively identify opportunities in the market and strategically advise their clients on optimisations, ultimately leading to better sales results and a stronger market position.

Communicating performance to clients

The ability to communicate performance to clients in a clear and convincing way is an essential part of ChannelMojo's service. With MarktMentor, ChannelMojo backs up that communication with concrete data. Before MarktMentor was introduced, it was a challenge for ChannelMojo to make the direct impact of their work on their clients' sales performance clear and measurable. MarktMentor changed this by offering detailed and insightful reports.

With MarktMentor, ChannelMojo can now easily show their clients how individual changes and strategies improve the findability and sales of products. Whether it's showing improvements in keyword rankings, demonstrating increased sales volumes, or showing a larger market share, MarktMentor offers the data needed to make the value of their work tangible. This has not only led to higher client satisfaction, but also to a stronger bond of trust between ChannelMojo and their clients.