About Us

Our ambition is to grow MarktMentor into the authority on e-commerce data in the Netherlands.
Lars Hurkmans - Co-Founder & Data Scientist

How MarktMentor was created

In 2021, our team was approached by a bol.com seller at a barbecue event. The seller indicated that he wanted to expand his assortment on the platform and was looking for a suitable tool to gain insight into specific search queries and purchases of consumers on bol.com. Intrigued by the idea, our team decided a few weeks later to investigate whether it was possible to develop such a tool.

After extensive research into bol.com, we were convinced that developing the requested tool would be an interesting challenge. Motivated by this prospect, we set out to create the desired tool for the bol.com seller.

To make this project a success, we sought collaboration with experts in data analysis. We succeeded in convincing a number of ambitious data science students to participate in this initiative. Thanks to our joint efforts, we can now look back on a successful journey!

Founded: 2022
# Employees: 10
# Mind-Bending Sleepless Nights: ∞

Meet the people behind MarktMentor

Mathijs Frenken
Co-Founder and Full-Stack Engineer
I started MarktMentor to help entrepreneurs on bol.com grow and professionalize. I quickly saw that product research on bol.com could be better in both quality and quantity. By improving this and supporting the full lifecycle of a bol entrepreneur, we help entrepreneurs to the next level. With my expertise as a software engineer and the expertise of my colleagues, this is possible.
Lars Hurkmans
Co-Founder and Data Engineer
After completing my studies, I was asked to contribute to the development of MarktMentor. I completed a bachelor's degree in Econometrics & Operational Research at Maastricht University (Cum Laude) and a Master's in Econometrics & Management Science: Business Analytics & Quantitative Marketing at Erasmus University Rotterdam (Cum Laude). During my graduation internship at bol.com, I researched to what extent consumers are willing to pay more for faster delivery.
Stan Verspagen
Account Manager
At the beginning of 2024, my adventure at MarktMentor started in the world of e-commerce. Through rapid market development, achieving goals, and building valuable relationships, I am always ready for our customers and actively looking for new opportunities. The diverse network I build - from starting entrepreneurs to internationally operating companies - helps us to optimally support customers in their e-commerce growth.
Rutger Nijenhuis
Customer Success and Marketing Specialist
In 2019, I first got acquainted with e-commerce, mainly through bol.com. I quickly noticed that this world suited me perfectly and that I found great satisfaction in sharing my knowledge with starting entrepreneurs. At the end of 2025, I joined the MarktMentor team. From this role, I want to help entrepreneurs grow and get the most out of their business with valuable knowledge and content.