What are bol's requirements for product photos?
Your product photos on bol must be at least 500 by 500 pixels, 1200 by 1200 for zooming in. Reviews, discount labels and logos on your photos cost policy points.
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Read our latest news, learn from successful sellers and find out how to improve your e-commerce and bol.com business.
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How do you choose a brand name and check whether it's available?
Check in the Naamchecker of the BOIP and the KVK whether your brand name is available, including names that sound the same. That way you choose a name you can register for bol.
Lars HurkmansMore articles
How do you write a title and description for bol with AI?
How to have AI write your product title and description within bol's rules, with an example prompt and a check of every fact.
How do you win the buy box on bol?
Bol gives the buy box to the best offer on five factors, including price, delivery and your quality score. Here is how to improve them and see who wins.
What are the best bol tools for sellers in 2026?
No single bol tool is the best for every seller: which one you need depends on what you want to solve. For product research and store analysis you choose a data platform such as MarktMentor, Rylee or Zoloo (formerly Boloo), and for invoices, shipping or stock a specialist with a bol integration, alongside the free insights in your seller account.
What are the best-selling products on bol in 2026?
According to MarktMentor's sales estimates, electronics, household and toys sell best on bol. In the last 30 days up to and including 29 September 2026, almost a quarter of revenue went to electronics. The strongest growers are pets, sports, toys and food and drink, and products under 20 euros sell most often.
How do you build a 5 million euro a year business on bol?
You don't build a multi-million business on bol with one good product, but with a repeatable approach: choosing products on market data, steering on visibility every day, advertising until you rank organically, and calculating with your net margin after all costs. We worked out how that works by analysing TLS Commerce, which grew the Nuvance brand to around 5 million euros in revenue per year in five years.
How does bol's advertising system (Sponsored Products) really work?
Bol's advertising system is an auction that does not let the highest bidder win, but the product with the highest expected click-through rate multiplied by its bid. Through a second-price auction you usually pay less than your maximum. That is why a strong listing makes your ads both cheaper and more effective than a higher bid.
Why is your new product not selling on bol?
A new product that barely sells in its first weeks is normal, because it has no sales history yet. If it keeps lagging while you are advertising, something structural is wrong. Almost always it is one of six causes: too little demand, the wrong price, a weak product page, no reviews, the wrong keywords or too little ad budget.