How do you differ from other product research tools?

The distinguishing feature of our tool compared to other product research tools lies in our automated data analysis. Through our advanced system, we dynamically track which products sell well on bol.com. This keeps our database always up-to-date, giving users an accurate representation of current trends and sales opportunities on bol.com. Moreover, users don't need to specify which products to track; we already do that for them. This means faster analyses, direct insights and easier conclusions, resulting in a competitive edge and a higher chance of successful sales.

What is the cancellation policy at MarktMentor?

You can cancel your subscription at any time. When you pay, whether for a month or a year, you get access to our services for the entire prepaid period. After cancellation, your access remains active until the end of this period. Subscriptions are automatically renewed unless cancelled. For more information, see our terms and conditions.

Does MarktMentor work with ChatGPT or Claude?

Yes. With the MarktMentor MCP you connect your account to Claude, ChatGPT or another AI assistant that supports MCP. The agent reads your store and advertising data and answers questions in plain language, such as which products cost ad spend without selling. When the agent wants to change something, it first prepares a proposal with a preview. MarktMentor only carries it out after you confirm. The connection is included in Pro and higher. You turn it on in the dashboard under Settings and then AI assistants (MCP). Read more at marktmentor.nl/en/mcp.

Do I commit to anything when I start a trial period?

No, you commit to nothing. Our trial period gives you 14 days to try our services without obligation. At the end of this period, you have the choice to extend your subscription or not. We don't automatically start subscriptions after the trial period.

How do I get access to the Chrome Extension?

The Chrome Extension is included with every MarktMentor subscription. During the trial period, access to the Chrome Extension is not available. If you have an active subscription, you can get access by logging into MarktMentor and choosing 'Connect Chrome Extension'. Then follow the indicated steps to activate and use the Extension.

How reliable is MarktMentor's data?

We will NEVER share your store data with others. The information available through our product research tool consists of our own estimates, which have been extensively tested. We have found that our estimates deviate by a maximum of 25% in 80% of cases. For a deeper analysis of our algorithms, we invite you to check out our blogs.

What tools do you offer for brands and agencies?

MarktMentor is specially designed for brands and agencies, allowing you to easily manage your clients' assortment. Create unique teams per client, linked to their store, and assign exclusive access rights. Our transparent pricing structure, with a fixed amount per store and only €25 extra per month for each additional store, provides clarity and offers deep store insights such as profitability and keyword visibility.

Do you offer custom analyses and reports in addition to standard tools?

In addition to the standard tools on our platform, MarktMentor also offers custom solutions. These include specific analyses of product categories on bol.com and detailed brand analyses, mapping the market share of various brands. Interested in these personalized services? Feel free to contact us at contact@marktmentor.nl.

Retailer Advertising

Pricing

Suitable for every bol seller

Everything for your bol store in one subscription: product research, store management, optimisation and performance insights.

14 days free · no credit card needed · your subscription does not start automatically

MonthlySave up to 20%

Annually

Research

Starter

For beginners who don't sell on bol yet.

€29/month (excl. VAT)

Same price billed annually

Start 14 days free now

Chrome Extension
Unlimited product research
50 products in product radar
No extra users
No own store insights

Run your store

Essential

Ideal for sellers who want to do product research and already sell on bol.

€49/month (excl. VAT)

or €39/month billed annually

Start 14 days free now

Everything in Starter
Email campaigns
Automatic invoicing
Profitability
Basic keyword research

Rank and advertise

Pro

For sellers who want more insight into their visibility and performance on bol.

€69/month (excl. VAT)

or €59/month billed annually

Start 14 days free now

Everything in Essential
Ad insights
Extensive ranking analyses
Market share analyses
AI connection with Claude and ChatGPT

Large assortments

Premium

Ideal for sellers who want extensive analyses and automation.

€129/month (excl. VAT)

or €109/month billed annually

Start 14 days free now

Everything in Pro
Compare market share with previous period
Bulk import and export
Optimized for larger assortments

Free onboarding masterclass with annual subscriptions from Essential

MarktMentor MCP

Let an AI agent manage your ads

Connect MarktMentor to Claude or ChatGPT. The agent analyses your campaigns, sets bid rules and builds strategies. You approve.

Discover the MarktMentor MCP

More than 20,000 businesses already trust us

How Lifegoods uses MarktMentor for revenue growth and competitor analysis Read our case study

Starter includes the Product research tools and the Chrome extension, without connecting your own store. The rest of this table applies from Essential.

Essential

Access to all essential tools for optimal selling on bol.

Quick overview

Included stores: 1
Connect additional stores: € 25 / month
Additional seats: € 10 / month
AI connection (MCP) for Claude and ChatGPT: No
Mobile app: Yes

Product research

Niche Explorer: Yes
Niche Overview: Yes
Product Database: Yes
Product Overview: Yes
Product Radar *: 100 products
Chrome extension: Yes
Profit calculator: Yes
Search by calendar month: With annual subscription
Review insights: No
Search term insights: No
Panorama: No

Store analysis

Profitability dashboard: Yes
Ad costs in profit: No
Performance per product: Yes
Automatic search term rankings: Average product ranking
Keyword analysis: No
Automatic category rankings: No
Optimized ranking insights for assortment: No
Customer reactions: No
Market share: No
Full history in market share: No
Bulk import and export: No
Automatic LVB package checker: No
Automatic reports: Store performance and bestsellers

Advertising

Ad insights: No
Manage ads: View advertising pricing

Store optimization

Keyword Guide: Yes
Apply Keyword Guide filters: No
Keyword Guide parallel search: No
Keyword lists *: 1 project
Listing builder * ***: 10.000 output tokens / month

Store management

Order management: Yes
Inventory management: Yes
Automatic customer invoices: Yes
Email campaigns: Yes
Bulk import costs: No

Education

Course - How does MarktMentor work?: Yes
Knowledge base: 47 videos on research, sourcing and certification: Yes

* Limits are per store

*** You can purchase additional AI Credits.

Several stores? Each extra store costs €25 per month, or €20 with yearly billing. You set up separate teams and access rights per store.

Pro

Access to all essential tools and extensive ranking analyses

Quick overview

Included stores: 1
Connect additional stores: € 25 / month
Additional seats: € 10 / month
AI connection (MCP) for Claude and ChatGPT: Yes
Mobile app: Yes

Product research

Niche Explorer: Yes
Niche Overview: Yes
Product Database: Yes
Product Overview: Yes
Product Radar *: 1000 products
Chrome extension: Yes
Profit calculator: Yes
Search by calendar month: With annual subscription
Review insights: Yes
Search term insights: Yes
Panorama: No

Store analysis

Profitability dashboard: Yes
Ad costs in profit: Yes
Performance per product: Yes
Automatic search term rankings: Ranking per keyword
Keyword analysis: Yes
Automatic category rankings: Yes
Optimized ranking insights for assortment: No
Customer reactions: Core insights
Market share: Core insights
Full history in market share: With annual subscription
Bulk import and export: No
Automatic LVB package checker: Yes
Automatic reports: Store performance and bestsellers

Advertising

Ad insights: Yes
Manage ads: View advertising pricing

Store optimization

Keyword Guide: Yes
Apply Keyword Guide filters: Yes
Keyword Guide parallel search: 3 terms
Keyword lists *: 3 projects
Listing builder * ***: 20.000 output tokens / month

Store management

Order management: Yes
Inventory management: Yes
Automatic customer invoices: Yes
Email campaigns: Yes
Bulk import costs: No

Education

Course - How does MarktMentor work?: Yes
Knowledge base: 47 videos on research, sourcing and certification: Yes

* Limits are per store

*** You can purchase additional AI Credits.

Several stores? Each extra store costs €25 per month, or €20 with yearly billing. You set up separate teams and access rights per store.

Premium

Complete access optimized for larger assortments

Quick overview

Included stores: 1
Connect additional stores: € 25 / month
Additional seats: € 10 / month
AI connection (MCP) for Claude and ChatGPT: Yes
Mobile app: Yes

Product research

Niche Explorer: Yes
Niche Overview: Yes
Product Database: Yes
Product Overview: Yes
Product Radar *: Unlimited
Chrome extension: Yes
Profit calculator: Yes
Search by calendar month: With annual subscription
Review insights: Yes
Search term insights: Yes
Panorama: Available as add-on

Store analysis

Profitability dashboard: Yes
Ad costs in profit: Yes
Performance per product: Yes
Automatic search term rankings: Ranking per keyword
Keyword analysis: Yes
Automatic category rankings: Yes
Optimized ranking insights for assortment: Yes
Customer reactions: Extended analysis
Market share: Extended analysis
Full history in market share: With annual subscription
Bulk import and export: Yes
Automatic LVB package checker: Yes
Automatic reports: Yes

Advertising

Ad insights: Yes
Manage ads: View advertising pricing

Store optimization

Keyword Guide: Yes
Apply Keyword Guide filters: Yes
Keyword Guide parallel search: 10 terms
Keyword lists *: 20 projects
Listing builder * ***: 50.000 output tokens / month

Store management

Order management: Yes
Inventory management: Yes
Automatic customer invoices: Yes
Email campaigns: Yes
Bulk import costs: Yes

Education

Course - How does MarktMentor work?: Yes
Knowledge base: 47 videos on research, sourcing and certification: Yes

* Limits are per store

*** You can purchase additional AI Credits.

Several stores? Each extra store costs €25 per month, or €20 with yearly billing. You set up separate teams and access rights per store.

Starter includes the Product research tools and the Chrome extension, without connecting your own store. The rest of this table applies from Essential.

Quick overview

Quick overview vergelijking
Quick overview	Essential plan	Pro plan	Premium plan
Included stores	1	1	1
Connect additional stores	€ 25 / month	€ 25 / month	€ 25 / month
Additional seats Seats can be distributed across your stores to add users to a specific store.	€ 10 / month	€ 10 / month	€ 10 / month
AI connection (MCP) for Claude and ChatGPT	No	Yes	Yes
Mobile app	Yes	Yes	Yes

Product research

Product research vergelijking
Product research	Essential plan	Pro plan	Premium plan
Niche Explorer	Yes	Yes	Yes
Niche Overview	Yes	Yes	Yes
Product Database	Yes	Yes	Yes
Product Overview	Yes	Yes	Yes
Product Radar *	100 products	1000 products	Unlimited
Chrome extension	Yes	Yes	Yes
Profit calculator	Yes	Yes	Yes
Search by calendar month	With annual subscription	With annual subscription	With annual subscription
Review insights	No	Yes	Yes
Search term insights	No	Yes	Yes
Panorama	No	No	Available as add-on

Store analysis

Store analysis vergelijking
Store analysis	Essential plan	Pro plan	Premium plan
Profitability dashboard	Yes	Yes	Yes
Ad costs in profit	No	Yes	Yes
Performance per product	Yes	Yes	Yes
Automatic search term rankings	Average product ranking	Ranking per keyword	Ranking per keyword
Keyword analysis	No	Yes	Yes
Automatic category rankings	No	Yes	Yes
Optimized ranking insights for assortment	No	No	Yes
Customer reactions	No	Core insights	Extended analysis
Market share	No	Core insights	Extended analysis
Full history in market share	No	With annual subscription	With annual subscription
Bulk import and export	No	No	Yes
Automatic LVB package checker	No	Yes	Yes
Automatic reports	Store performance and bestsellers	Store performance and bestsellers	Yes

Advertising

Advertising vergelijking
Advertising	Essential plan	Pro plan	Premium plan
Ad insights	No	Yes	Yes
Manage ads	View advertising pricing	View advertising pricing	View advertising pricing

Store optimization

Store optimization vergelijking
Store optimization	Essential plan	Pro plan	Premium plan
Keyword Guide	Yes	Yes	Yes
Apply Keyword Guide filters	No	Yes	Yes
Keyword Guide parallel search	No	3 terms	10 terms
Keyword lists *	1 project	3 projects	20 projects
Listing builder * ***	10.000 output tokens / month	20.000 output tokens / month	50.000 output tokens / month

Store management

Store management vergelijking
Store management	Essential plan	Pro plan	Premium plan
Order management	Yes	Yes	Yes
Inventory management	Yes	Yes	Yes
Automatic customer invoices	Yes	Yes	Yes
Email campaigns	Yes	Yes	Yes
Bulk import costs	No	No	Yes

Education

Education vergelijking
Education	Essential plan	Pro plan	Premium plan
Course - How does MarktMentor work?	Yes	Yes	Yes
Knowledge base: 47 videos on research, sourcing and certification	Yes	Yes	Yes

* Limits are per store

*** You can purchase additional AI Credits.

Several stores? Each extra store costs €25 per month, or €20 with yearly billing. You set up separate teams and access rights per store.

Add-ons

Panorama

Available from Premium annual subscriptions

Get a complete overview of all categories on bol.com with detailed statistics such as conversions, returns, top brands and sellers.

Insights into all categories on bol.com

Conversion rates per category

Return rates per category

Top brands per category

Top sellers per category

Advertising

An add-on to your Pro or Premium plan

See advertising pricing

Automate your bol ads with bidding strategies, dayparting and rulesets. Transparent tiered pricing based on your ad revenue.

Smart bidding strategies

Automatic data collection and bid history

Dayparting

Custom rulesets and automation

Bulk editor for campaigns

See advertising pricing

If you think good data is expensive, try bad data.
Mathijs Frenken
Co-Founder MarktMentor

Achtergrond afbeelding voor call to action sectie

Ready to get started?

Let your bol store grow today through data-driven insights.

Start for free

Frequently asked questions

: The distinguishing feature of our tool compared to other product research tools lies in our automated data analysis. Through our advanced system, we dynamically track which products sell well on bol.com. This keeps our database always up-to-date, giving users an accurate representation of current trends and sales opportunities on bol.com. Moreover, users don't need to specify which products to track; we already do that for them. This means faster analyses, direct insights and easier conclusions, resulting in a competitive edge and a higher chance of successful sales.
: You can cancel your subscription at any time. When you pay, whether for a month or a year, you get access to our services for the entire prepaid period. After cancellation, your access remains active until the end of this period. Subscriptions are automatically renewed unless cancelled. For more information, see our terms and conditions.
: Yes. With the MarktMentor MCP you connect your account to Claude, ChatGPT or another AI assistant that supports MCP. The agent reads your store and advertising data and answers questions in plain language, such as which products cost ad spend without selling. When the agent wants to change something, it first prepares a proposal with a preview. MarktMentor only carries it out after you confirm. The connection is included in Pro and higher. You turn it on in the dashboard under Settings and then AI assistants (MCP). Read more at marktmentor.nl/en/mcp.
: No, you commit to nothing. Our trial period gives you 14 days to try our services without obligation. At the end of this period, you have the choice to extend your subscription or not. We don't automatically start subscriptions after the trial period.
: The Chrome Extension is included with every MarktMentor subscription. During the trial period, access to the Chrome Extension is not available. If you have an active subscription, you can get access by logging into MarktMentor and choosing 'Connect Chrome Extension'. Then follow the indicated steps to activate and use the Extension.
: We will NEVER share your store data with others. The information available through our product research tool consists of our own estimates, which have been extensively tested. We have found that our estimates deviate by a maximum of 25% in 80% of cases. For a deeper analysis of our algorithms, we invite you to check out our blogs.
: MarktMentor is specially designed for brands and agencies, allowing you to easily manage your clients' assortment. Create unique teams per client, linked to their store, and assign exclusive access rights. Our transparent pricing structure, with a fixed amount per store and only €25 extra per month for each additional store, provides clarity and offers deep store insights such as profitability and keyword visibility.
: In addition to the standard tools on our platform, MarktMentor also offers custom solutions. These include specific analyses of product categories on bol.com and detailed brand analyses, mapping the market share of various brands. Interested in these personalized services? Feel free to contact us at contact@marktmentor.nl.

Suitable for every bol seller

Starter

Essential

Pro

Premium

Let an AI agent manage your ads

More than 20,000 businesses already trust us

Feature comparison

Essential

Quick overview

Product research

Store analysis

Advertising

Store optimization

Store management

Education

Pro

Quick overview

Product research

Store analysis

Advertising

Store optimization

Store management

Education

Premium

Quick overview

Product research

Store analysis

Advertising

Store optimization

Store management

Education

Feature comparison

Quick overview

Product research

Store analysis

Advertising

Store optimization

Store management

Education

Add-ons

Panorama

Advertising

Ready to get started?

Frequently asked questions