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Pricing

Automate your bol ads

We optimise your ads automatically. Each plan offers more capabilities. Choose the plan that fits your ad revenue.

What is your monthly ad revenue?

tot €10.000

Recommended

Basic

Our strategies adjust your ads automatically.

€39/ month

+ 0,70% on ad revenue above €10.000

Advanced

Rulesets and dayparting for all your products, including campaigns you manage yourself.

€49/ month

+ 0,75% on ad revenue above €10.000

  • Everything in Basic

Complete

Adjust all your targets in bulk in every possible way.

€99/ month

+ 0,75% on ad revenue above €10.000

  • Everything in Advanced

Agency

For agencies that manage multiple bol stores.

Custom price

Contact us
  • Everything in Complete
  • Licence per store
  • From a minimum number of stores
Data collection

All ad data collected automatically

We automatically collect all data from your bol ad campaigns. Impressions, clicks, costs and conversions, all in one place.

  • Automatically track all placements and keywords
  • Real-time insight into impressions, clicks and conversions
  • Automatically detect non-performing placements
Ad target management
Your recommended path

From data harvesting to full optimization

We guide you automatically through different phases based on your advertising goal. Each step builds on the previous one and automatically transitions when the conditions are met.

Step 1

Data Harvesting

Determine which targets (search terms, category, PDP) perform well and whether your product is suitable for advertising. Is your product conversion lower than the benchmark? Optimize your product listing first.

Step 2

Launch

Advertise more aggressively to quickly collect reviews. These reviews give your product listing a solid foundation for the future.

This step is automatically skipped if your product already has reviews.

Step 3

Organic

Increase your organic revenue by advertising on organic rankings. This way you become easily discoverable on bol and build a stable foundation without needing ads.

Step 4

Optimization

Increase your profitability by steering on TACOS and allocating your budget to hours of the day when customer purchase intent is highest.

Dayparting

Advertise at the right moment

Save budget by only advertising when your target audience is active. We analyze per hour when you get the most conversions and adjust your bids automatically.

Bid overview per hour

00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Mon
31%
24%
22%
21%
21%
27%
38%
53%
67%
77%
79%
78%
78%
80%
83%
83%
86%
94%
94%
100%
94%
75%
51%
31%
Tue
31%
24%
22%
21%
21%
23%
29%
39%
64%
70%
74%
75%
76%
76%
74%
82%
80%
83%
89%
98%
91%
75%
51%
31%
Wed
31%
24%
22%
21%
21%
23%
29%
42%
58%
69%
76%
80%
78%
82%
84%
85%
87%
84%
84%
91%
96%
90%
73%
50%
Thu
30%
24%
22%
21%
21%
23%
30%
41%
53%
63%
71%
75%
73%
74%
74%
78%
78%
84%
84%
86%
81%
67%
47%
30%
Fri
29%
23%
21%
21%
21%
23%
29%
40%
52%
64%
71%
74%
72%
74%
76%
78%
79%
72%
72%
71%
62%
52%
40%
29%
Sat
28%
23%
21%
21%
21%
21%
24%
43%
54%
63%
67%
69%
71%
70%
71%
70%
69%
67%
65%
60%
55%
47%
37%
28%
Sun
31%
24%
21%
21%
20%
21%
23%
29%
43%
55%
67%
78%
78%
80%
80%
80%
81%
80%
77%
83%
90%
85%
58%
46%
20%
100%
Automatically enable and disable per time slot
Save budget on hours with low conversion
Maximize your ROAS with smart scheduling
Apply to all your products at once
Insight & control

Full control over every action

See in real-time what we do with your campaigns. Every automatic action is logged with the reason, so you always know why a bid was adjusted or a placement was stopped.

Bid history
Every action logged with explanation and reason
Always manually override actions
Clear dashboard with all campaign performance
Rulesets

Set your own rules with rulesets

Create standalone rules that automatically run actions on your targets, products or campaigns, without first setting up a full strategy path. Apply them to all the campaigns you select yourself.

Rulesets overview in the MarktMentor dashboard
Actions on targets, products or campaigns
Ideal for existing, well-performing campaigns
Choose yourself which campaigns the rules apply to
Bulk editor

Manage all your targets in bulk

View your advertising data from every angle and apply changes to all your targets at once. An incredibly powerful tool.

Bulk editor with advertising data in the MarktMentor dashboard
Group by campaign, brand, category or target type
Adjust bids and settings in bulk
Keep an overview of your entire advertising account
Email notifications

Always informed, without logging in

Receive automatic email notifications about the most important events of your ads. Configurable per product and per recipient.

Overview of advertising notifications in the MarktMentor dashboard

Automatic rule changes

Get a notification for every bid or status change our automatic rules make.

Deadline alerts

A warning when a strategy step is approaching its deadline or risks not meeting it.

Low conversion

A notification when products have a low conversion within your advertising strategies.

Strategy transitions

A notification when a product moves to the next phase within a MarktMentor strategy.

Configurable per product
Recipients configurable
Enable and disable whenever you want

Ready to automate your ads?

Start today and let us optimize your bol ads.

Frequently asked questions