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RetailerAdvertising

Pricing

Automate your bol ads

We optimise your ads automatically. Each plan offers more capabilities. Choose the plan that fits your ad revenue.

What is your monthly ad revenue?

up to €10.000

Excludes the Pro plan, from €59/mo. It already includes all your ad insights

Recommended

Basic

Our strategies adjust your ads automatically.

€39/ month

+ 0,70% on ad revenue above €10.000

Start 14 days free now

Advanced

Rulesets and dayparting for all your products, including campaigns you manage yourself.

€49/ month

+ 0,75% on ad revenue above €10.000

Start 14 days free now
  • Everything in Basic

Complete

Adjust all your targets in bulk in every possible way.

€99/ month

+ 0,75% on ad revenue above €10.000

Start 14 days free now
  • Everything in Advanced

Agency

For agencies that manage multiple bol stores.

Custom price

Book a call
  • Everything in Complete
  • Licence per store
  • From a minimum number of stores

Choose the tier that fits your expected monthly ad revenue. If you go above your tier in a month, you only pay the percentage on the ad revenue above it.

View all tiers
Ad revenue per monthBasicAdvancedComplete
up to €2.000€0 / month €39 / month €79 / month
up to €5.000€29 / month + 0,75% on ad revenue above €5.000€39 / month + 0,75% on ad revenue above €5.000€79 / month + 0,75% on ad revenue above €5.000
up to €10.000€39 / month + 0,70% on ad revenue above €10.000€49 / month + 0,75% on ad revenue above €10.000€99 / month + 0,75% on ad revenue above €10.000
up to €15.000€49 / month + 0,70% on ad revenue above €15.000€69 / month + 0,70% on ad revenue above €15.000€149 / month + 0,75% on ad revenue above €15.000
up to €20.000€69 / month + 0,65% on ad revenue above €20.000€99 / month + 0,70% on ad revenue above €20.000€199 / month + 0,70% on ad revenue above €20.000
up to €30.000€99 / month + 0,65% on ad revenue above €30.000€129 / month + 0,70% on ad revenue above €30.000€249 / month + 0,70% on ad revenue above €30.000
up to €40.000€149 / month + 0,60% on ad revenue above €40.000€189 / month + 0,65% on ad revenue above €40.000€299 / month + 0,70% on ad revenue above €40.000
up to €50.000€199 / month + 0,60% on ad revenue above €50.000€249 / month + 0,65% on ad revenue above €50.000€349 / month + 0,70% on ad revenue above €50.000
up to €60.000€249 / month + 0,55% on ad revenue above €60.000€299 / month + 0,60% on ad revenue above €60.000€399 / month + 0,70% on ad revenue above €60.000
up to €70.000€299 / month + 0,55% on ad revenue above €70.000€349 / month + 0,60% on ad revenue above €70.000€449 / month + 0,70% on ad revenue above €70.000
up to €80.000€349 / month + 0,50% on ad revenue above €80.000€399 / month + 0,60% on ad revenue above €80.000€499 / month + 0,65% on ad revenue above €80.000
up to €90.000€399 / month + 0,50% on ad revenue above €90.000€449 / month + 0,55% on ad revenue above €90.000Custom price
up to €100.000€449 / month + 0,45% on ad revenue above €100.000€499 / month + 0,55% on ad revenue above €100.000Custom price
more than €100.000Custom priceCustom priceCustom price

Excludes the Pro plan, from €59/mo. It already includes all your ad insights. Managing multiple bol stores? Agencies get a per-store licence, priced on request.

Data collection

All ad data collected automatically

We automatically collect all data from your bol ad campaigns. Impressions, clicks, costs and conversions, all in one place.

  • Automatically track all placements and keywords
  • Real-time insight into impressions, clicks and conversions
  • Automatically detect non-performing placements
Ad target management

Your recommended path

From data harvesting to full optimization

We guide you automatically through different phases based on your advertising goal. Each step builds on the previous one and automatically transitions when the conditions are met.

Step 1

Data Harvesting

Determine which targets (search terms, category, PDP) perform well and whether your product is suitable for advertising. Is your product conversion lower than the benchmark? Optimize your product listing first.

Step 2

Launch

Advertise more aggressively to quickly collect reviews. These reviews give your product listing a solid foundation for the future.

This step is automatically skipped if your product already has reviews.

Step 3

Organic

Increase your organic revenue by advertising on organic rankings. This way you become easily discoverable on bol and build a stable foundation without needing ads.

Step 4

Optimization

Increase your profitability by steering on TACOS and allocating your budget to hours of the day when customer purchase intent is highest.

Dayparting

Advertise at the right moment

Save budget by only advertising when your target audience is active. We analyze per hour when you get the most conversions and adjust your bids automatically.

Bid overview per hour

00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Mon
31%
24%
22%
21%
21%
27%
38%
53%
67%
77%
79%
78%
78%
80%
83%
83%
86%
94%
94%
100%
94%
75%
51%
31%
Tue
31%
24%
22%
21%
21%
23%
29%
39%
64%
70%
74%
75%
76%
76%
74%
82%
80%
83%
89%
98%
91%
75%
51%
31%
Wed
31%
24%
22%
21%
21%
23%
29%
42%
58%
69%
76%
80%
78%
82%
84%
85%
87%
84%
84%
91%
96%
90%
73%
50%
Thu
30%
24%
22%
21%
21%
23%
30%
41%
53%
63%
71%
75%
73%
74%
74%
78%
78%
84%
84%
86%
81%
67%
47%
30%
Fri
29%
23%
21%
21%
21%
23%
29%
40%
52%
64%
71%
74%
72%
74%
76%
78%
79%
72%
72%
71%
62%
52%
40%
29%
Sat
28%
23%
21%
21%
21%
21%
24%
43%
54%
63%
67%
69%
71%
70%
71%
70%
69%
67%
65%
60%
55%
47%
37%
28%
Sun
31%
24%
21%
21%
20%
21%
23%
29%
43%
55%
67%
78%
78%
80%
80%
80%
81%
80%
77%
83%
90%
85%
58%
46%
20%
100%
  • Automatically enable and disable per time slot
  • Save budget on hours with low conversion
  • Maximize your ROAS with smart scheduling
  • Apply to all your products at once

Insight & control

Full control over every action

See in real-time what we do with your campaigns. Every automatic action is logged with the reason, so you always know why a bid was adjusted or a placement was stopped.

Bid history
  • Every action logged with explanation and reason
  • Always manually override actions
  • Clear dashboard with all campaign performance

Rulesets

Set your own rules with rulesets

Create standalone rules that automatically run actions on your targets, products or campaigns, without first setting up a full strategy path. Apply them to all the campaigns you select yourself.

Rulesets overview in the MarktMentor dashboard
  • Actions on targets, products or campaigns
  • Ideal for existing, well-performing campaigns
  • Choose yourself which campaigns the rules apply to

Bulk editor

Manage all your targets in bulk

View your advertising data from every angle and apply changes to all your targets at once. An incredibly powerful tool.

Bulk editor with advertising data in the MarktMentor dashboard
  • Group by campaign, brand, category or target type
  • Adjust bids and settings in bulk
  • Keep an overview of your entire advertising account

Budget management

See where your budget runs out, and where it goes unused

The budget page shows which campaigns use up their daily budget and stall for the rest of the day, and which campaigns consistently leave budget unspent. That tells you where to add budget and where to take it away.

Budget overview of advertising campaigns in the MarktMentor dashboard
  • Instantly see which campaigns stall because their daily budget is too low
  • Spot campaigns that consistently leave budget unspent
  • Adjust budgets directly, per campaign or for several at once

MarktMentor MCP

Let an AI agent manage your ads

Connect MarktMentor to Claude or ChatGPT. The agent analyses your campaigns, sets bid rules and builds strategies. You approve.

Discover the MarktMentor MCP

Ready to automate your ads?

Start today and let us optimize your bol ads.

Start 14 days free now

Frequently asked questions

How do you differ from other product research tools?
The distinguishing feature of our tool compared to other product research tools lies in our automated data analysis. Through our advanced system, we dynamically track which products sell well on bol.com. This keeps our database always up-to-date, giving users an accurate representation of current trends and sales opportunities on bol.com. Moreover, users don't need to specify which products to track; we already do that for them. This means faster analyses, direct insights and easier conclusions, resulting in a competitive edge and a higher chance of successful sales.
What is the cancellation policy at MarktMentor?
You can cancel your subscription at any time. When you pay, whether for a month or a year, you get access to our services for the entire prepaid period. After cancellation, your access remains active until the end of this period. Subscriptions are automatically renewed unless cancelled. For more information, see our terms and conditions.
Does MarktMentor work with ChatGPT or Claude?
Yes. With the MarktMentor MCP you connect your account to Claude, ChatGPT or another AI assistant that supports MCP. The agent reads your store and advertising data and answers questions in plain language, such as which products cost ad spend without selling. When the agent wants to change something, it first prepares a proposal with a preview. MarktMentor only carries it out after you confirm. The connection is included in Pro and higher. You turn it on in the dashboard under Settings and then AI assistants (MCP). Read more at marktmentor.nl/en/mcp.
Do I commit to anything when I start a trial period?
No, you commit to nothing. Our trial period gives you 14 days to try our services without obligation. At the end of this period, you have the choice to extend your subscription or not. We don't automatically start subscriptions after the trial period.
How do I get access to the Chrome Extension?
The Chrome Extension is included with every MarktMentor subscription. During the trial period, access to the Chrome Extension is not available. If you have an active subscription, you can get access by logging into MarktMentor and choosing 'Connect Chrome Extension'. Then follow the indicated steps to activate and use the Extension.
How reliable is MarktMentor's data?
We will NEVER share your store data with others. The information available through our product research tool consists of our own estimates, which have been extensively tested. We have found that our estimates deviate by a maximum of 25% in 80% of cases. For a deeper analysis of our algorithms, we invite you to check out our blogs.
What tools do you offer for brands and agencies?
MarktMentor is specially designed for brands and agencies, allowing you to easily manage your clients' assortment. Create unique teams per client, linked to their store, and assign exclusive access rights. Our transparent pricing structure, with a fixed amount per store and only €25 extra per month for each additional store, provides clarity and offers deep store insights such as profitability and keyword visibility.
Do you offer custom analyses and reports in addition to standard tools?
In addition to the standard tools on our platform, MarktMentor also offers custom solutions. These include specific analyses of product categories on bol.com and detailed brand analyses, mapping the market share of various brands. Interested in these personalized services? Feel free to contact us at contact@marktmentor.nl.