Advertising
Automate your bol ads
All ad insights and automation are included with Pro and Premium.
+ only 0,75% on your ad revenue for managed products
You pay no extra costs for products you don't manage through us.
Pro
For sellers who want more insight into their ad performance and visibility on bol.
€69/ month
Billed annually
- All ad insights
- Automatic data collection
- Bid strategies
- Dayparting
- Ad costs in profit calculation
- Ranking analysis per keyword
Premium
For sellers who want maximum control and extensive analyses of all their ads.
€129/ month
Billed annually
- Everything in Pro
- Extensive market share analysis
- Bulk import & export
- Optimized ranking insights
- Full ad automation
- VIP customer support
Only 0.75% on your ad revenue
In addition to your subscription, you pay 0.75% on the ad revenue of products managed through us. No hidden costs, no minimum.
Example calculation
* Example based on Pro annual subscription. The 0.75% is only calculated on the revenue of products you actively manage through MarktMentor.
All ad data collected automatically
We automatically collect all data from your bol ad campaigns. Impressions, clicks, costs and conversions, all in one place.
- Automatically track all placements and keywords
- Real-time insight into impressions, clicks and conversions
- Automatically detect non-performing placements
From data harvesting to full optimization
We guide you automatically through different phases based on your advertising goal. Each step builds on the previous one and automatically transitions when the conditions are met.
Step 1
Data Harvesting
Determine which targets (search terms, category, PDP) perform well and whether your product is suitable for advertising. Is your product conversion lower than the benchmark? Optimize your product listing first.
Step 2
Launch
Advertise more aggressively to quickly collect reviews. These reviews give your product listing a solid foundation for the future.
This step is automatically skipped if your product already has reviews.
Step 3
Organic
Increase your organic revenue by advertising on organic rankings. This way you become easily discoverable on bol and build a stable foundation without needing ads.
Step 4
Optimization
Increase your profitability by steering on TACOS and allocating your budget to hours of the day when customer purchase intent is highest.
Advertise at the right moment
Save budget by only advertising when your target audience is active. We analyze per hour when you get the most conversions and adjust your bids automatically.
Bid overview per hour
Full control over every action
See in real-time what we do with your campaigns. Every automatic action is logged with the reason, so you always know why a bid was adjusted or a placement was stopped.
Always informed, without logging in
Receive automatic email notifications about the most important events of your ads. Configurable per product and per recipient.
Successful transition
Receive a notification when your product successfully moves to the next strategy phase.
Daily bid overview
Daily summary of all bid adjustments we automatically made.
Transition deadline warning
Warning when a step is at risk of not meeting the criteria within the set period.
Conversion alert
Notification when there are not enough conversions during data harvesting, your listing probably needs improvement.
Ready to automate your ads?
Start today and let us optimize your bol ads.