COMING SOONAdvertisingfor bol
Spending too much time on campaign management? No insight into whether your budget is being well spent? We're building an advertising tool that solves this for you. Choose your goal, and the system does the rest.
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Smarter advertising on bol
One environment for your complete ad management. From strategy selection to automatic optimization.
Automatic data collection
- The system automatically selects relevant keywords and placements, determines smart starting bids, and tests what works. You don't need to set up anything.
Ad strategies
- Choose a goal per product: launch, grow organically, or optimize. Each strategy has different rules and KPIs. You manage everything from one overview, we handle the underlying campaigns in the background.
Dayparting
- Distribute your budget across the hours and days when your products actually convert. Based on real sales data.
Your level, your control
- From fully automatic to building your own strategies with custom rules. With extensive dashboards, a log per placement, and the ability to always adjust manually.
Know which keywords work, without the research
Figuring out which keywords and placements are relevant takes a lot of time. The tool selects them automatically based on your product, determines smart starting bids, and disables what doesn't work.
- Keywords and placements automatically selected
- Starting bids calculated based on market data
- Non-relevant placements are automatically disabled
Data collection
14 placements active
Strategy flow
One goal per product, the system does the rest
Launching a new product requires a different approach than optimizing a stable product. With us, you choose a strategy, and the system adjusts the rules accordingly. Strategies automatically flow into each other.
We've developed a number of strategies, but you can customize them or build entirely custom strategies and flows.
- Launch: build sales and reviews for new products
- Organic growth: scale down as your organic position strengthens
- Optimize: maximum efficiency from your budget
- Custom strategy: set your own rules, goals, and flows
Advertise when your customers buy
Not every moment of the day delivers the same results. With dayparting, you distribute your budget across the hours and days that really matter. Based on real sales data, not assumptions.
- Budget distributed across hours that actually convert
- Based on your data or category averages
- Fully automatic or manually adjustable per hour
Ad schedule
Automatic optimization
Activity log
Today
"hardloopschoenen heren"
No impressions yesterday → +40% (€0.42 → €0.59)
"sportschoenen demping"
680 impressions, 0 clicks → not relevant
"running shoes waterproof"
Impressions received → -15% (€0.68 → €0.58)
See exactly what's happening, and intervene when you want
You don't have to blindly trust the system. Per placement, you see a log of every bid change, why it was made, and what the result was. Want to adjust manually? You can make manual changes at any time, including in bulk.
- Log per placement: every bid change and the reason behind it
- Extensive dashboards with all your advertising KPIs
- Manual adjustments and bulk changes whenever you want
As much control as you want
Not everyone advertises the same way, and not everyone wants the same level of control. That's why the tool is designed with three levels. Whether you're advertising for the first time or have years of experience.
Beginner
Fully automatic
Answer a few questions about your goal, budget, and duration. The system sets everything up. You don't need to know what phrase matching or dayparting is.
Advanced
Customize and adjust
You see the underlying settings and can adjust them. ACOS targets, daily budgets, specific rules per strategy. Customize our strategies to your situation.
Expert
Fully custom
Build your own strategies with custom rules and KPIs. Set your own conditions, define your own logic, and create your own flows.
Why this approach?
Discover how to get more out of your advertising budget.
Less waste
Only advertise at times and placements that actually deliver results.
Better insight
Advertising data combined with your rankings and keywords in one overview.
Save time
Choose a strategy and let the system manage your campaigns, instead of doing everything manually.
How does it work?
Connect your account
Link your bol seller account with MarktMentor. Your campaign data and product information are automatically synchronized.
Choose a strategy
Select a strategy per product, or answer a few questions and let the system choose the right settings.
The system optimizes
Bids, keywords, and budgets are continuously adjusted based on your results and your set goals.
March 25 & 26 We'll be at Webwinkel Vakdagen 2026. Come by for a demo and all your questions.
Ready to advertise smarter?
We're currently testing with an initial group. Sign up and we'll keep you informed as soon as there's a spot available.
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