Now available
Advertising on bol.com
Spending too much time on campaign management? No insight into whether your budget is well spent? Our advertising product solves that for you. Choose your goal, and the system does the rest.
All ad data collected automatically
We automatically collect all data from your bol ad campaigns. Impressions, clicks, costs and conversions, all in one place.
- Automatically track all placements and keywords
- Real-time insight into impressions, clicks and conversions
- Automatically detect non-performing placements
From data harvesting to full optimization
We guide you automatically through different phases based on your advertising goal. Each step builds on the previous one and automatically transitions when the conditions are met.
Step 1
Data Harvesting
Determine which targets (search terms, category, PDP) perform well and whether your product is suitable for advertising. Is your product conversion lower than the benchmark? Optimize your product listing first.
Step 2
Launch
Advertise more aggressively to quickly collect reviews. These reviews give your product listing a solid foundation for the future.
This step is automatically skipped if your product already has reviews.
Step 3
Organic
Increase your organic revenue by advertising on organic rankings. This way you become easily discoverable on bol and build a stable foundation without needing ads.
Step 4
Optimization
Increase your profitability by steering on TACOS and allocating your budget to hours of the day when customer purchase intent is highest.
Advertise at the right moment
Save budget by only advertising when your target audience is active. We analyze per hour when you get the most conversions and adjust your bids automatically.
Bid overview per hour
Full control over every action
See in real-time what we do with your campaigns. Every automatic action is logged with the reason, so you always know why a bid was adjusted or a placement was stopped.
Set your own rules with rulesets
Create standalone rules that automatically run actions on your targets, products or campaigns, without first setting up a full strategy path. Apply them to all the campaigns you select yourself.
Manage all your targets in bulk
View your advertising data from every angle and apply changes to all your targets at once. An incredibly powerful tool.
See where your budget runs out, and where it goes unused
The budget page shows which campaigns use up their daily budget and stall for the rest of the day, and which campaigns consistently leave budget unspent. That tells you where to add budget and where to take it away.
Let an AI agent manage your ads
Connect MarktMentor to Claude or ChatGPT. The agent analyses your campaigns, sets bid rules and builds strategies. You approve.