How Amazin learns more about consumer behaviour on bol through MarktMentor
Lars HurkmansCo-founder11 January 2024Reading time 3 minutes
Amazin, an online marketing agency and part of Tomorrowmen that guides brands on marketplaces such as bol and Amazon, uses MarktMentor to gather market and ranking data that bol itself doesn't show. With it they run account audits, analyse competitors and the ratio between organic and sponsored placements, and justify choices to their seller partners.
Who is Amazin?
Amazin, part of Tomorrowmen, is a leading online marketing agency specialised in marketplaces such as bol and Amazon. Through our deep knowledge and experience in marketplaces, we help brands start and grow on marketplaces.
Amazin's challenge
Before our collaboration with MarktMentor, we had already been looking for some time for software or tooling that maps more data than bol does. We find it important that we can use the tool, but that our clients should also get the chance to view this themselves.
Specifically, we were looking for a way to gather more data and insights that you can't get directly from bol. Think of gathering market and ranking data from the platform. We were able to look at several tooling solutions, but eventually we landed on MarktMentor and stayed.
“Thanks to MarktMentor we can now see more data, gather extra insights and respond to market changes. Using the tool, we can adjust our strategies for maximum impact. That's what makes it valuable for us and for our clients.”
How MarktMentor has helped Amazin
Crucial insights for account audits
The insights gained through MarktMentor have helped us refine our marketing strategies and develop more targeted campaigns, which has led to higher conversion rates and customer satisfaction. This has helped us most with making account audits and analyses. Until we started with MarktMentor, for example, we had almost no insight into the performance of competitors and top performers in a product category. On top of that, we now have more functionality to better understand the ratio between organic and sponsored placements. These have been the biggest additions from MarktMentor so far, which we haven't been able to find in other external tooling.
Information on search and purchase behaviour on bol
The MarktMentor Chrome Extension gives us real-time data & insights while we browse bol. When we do a search it immediately gives us more information about the search terms and shows a performance indication for every listing. This makes the Chrome Extension useful for learning more about consumer behaviour on bol.
“The Chrome Extension is an indispensable tool every day when browsing marketplaces, especially when optimising bol campaigns. Carrying out search term analyses is now easier and more complete.”
Another frequently used tool is the Keyword Guide. With it, we've significantly improved our capabilities for product research. We can now dig deeper into users' search behaviour on bol, which helps us understand what customers are searching for and how they interact with different product categories. We also get more insight into performance on key search terms relative to the competition.
Simplifying our work
MarktMentor has significantly simplified our workflow. We can now respond faster and more efficiently to market changes, so our time is better spent creating value for our clients. We can also draw conclusions faster about supply and demand in a specific category and how performance compares to the competition. On top of that, we can provide our partners with more insight and visualise it better. Previously it was very hard to say anything about the size of a market or product category. Overall we can now add more value and justify changes to our seller partners, which has had a very positive impact on our service.
“A great result and an advantage of using the MarktMentor tool for bol is making organic performance such as the rankings of the range measurable.”