MarktMentor: the Helium 10 tool for bol according to Amazon Advies
Lars HurkmansCo-founder20 November 2023Reading time 4 minutes
Amazon Advies is a marketplace agency that helps brands sell on Amazon and bol.com. For bol.com the agency was looking for a tool that delivers the same kind of market data as Helium 10 does for Amazon. In this case study you read how Amazon Advies uses MarktMentor for product data, market analysis and advice to clients.
Who is Amazon Advies?
Amazon Advies is a specialised marketplace agency focused on optimising sales performance on platforms such as Amazon and bol.com. With a hands-on approach and a keen eye for detail, Amazon Advies has helped both large and small brands, including Shimano and Magimix, improve their online visibility and sales. In a sector where change is the only constant, Amazon Advies offers its clients the expertise and support they need to excel on these competitive marketplaces.
The challenge for Amazon Advies
Amazon Advies, already successful in helping brands on Amazon, faced a new challenge when it expanded its services to bol.com. It needed a tool that worked as well for bol.com as Helium 10 does for Amazon. This mattered because the agency wanted to help its clients with their range on bol.com just as effectively as it already did on Amazon. Finding the right tool was crucial: it had to offer deep insight into the bol.com market, so Amazon Advies could keep supporting its clients in making smart choices for their products.
“We rely on Helium 10 for our analyses on Amazon, but for bol.com we needed something comparable. When we discovered MarktMentor, it was clear that this was not just another tool: it gave us the same crucial features as Helium 10, but designed specifically for the unique challenges of bol.com. MarktMentor was a game changer for us.”
How MarktMentor has helped Amazon Advies
Accurate data for better decision-making
For Amazon Advies it was important to have a clear picture of the bol.com market. MarktMentor's data on revenue and sales volumes helped them with that. This information made it easier for the team to determine which products were promising, which is a key part of their service.
Thanks to this data, Amazon Advies could advise its clients better. They now had a more reliable overview of which products were likely to do well on bol.com, which helped in making smarter choices for their range.
“The simplicity and efficiency of MarktMentor in finding and analysing relevant product data have significantly improved our daily workflow. We can now make decisions faster and with more confidence, which delivers a considerable advantage for our clients.”
Targeted search options for product selection
MarktMentor's Product Database was a useful addition for Amazon Advies. With the filters they could quickly find relevant products, which saved time. This was not only handy for searching, but also gave insight into the market situation, such as saturation and competition on price and reviews.
This information enabled Amazon Advies to guide its clients better in choosing products and to determine whether it is worth entering a new product category.
Analysis of market segments for strategic insight
For Amazon Advies it was valuable to have insight into the revenue of different product categories on bol.com. With MarktMentor they could see which products contributed most to revenue in different categories. This kind of information is important for drawing up effective market strategies.
Thanks to MarktMentor, Amazon Advies could compare the sales performance of its clients' range against general market trends. This made it possible to understand precisely how changes in strategy could improve the competitive position and market share of their clients.
“With MarktMentor we have reached a level of detail in our data analysis that was not possible before. This has enabled us to make our recommendations to clients more precise, which directly resulted in better sales results on bol.com.”
Read more:
- How do you choose a product research tool for bol?
- Boloo or Rylee? How MarktMentor delivers more data than these two companies combined
- Why historical data protects you against poor product choices